E-commerce Website Development for Flower Shop
Project Details
Project Name:
You Flor
Location:
Moscow | Russia
Category:
E-commerce website for a flower shop
Date:
15 August, 2025
Project Overview
This project involved the full-cycle development of an e-commerce website for You Flor, an online flower shop operating in Moscow. The goal was to create a visually appealing, conversion-focused platform that allows customers to easily browse floral arrangements, place orders online, and request delivery across the city.
The project was developed from the ground up — starting with UX research and category structure, followed by custom UI design, responsive layout, and full e-commerce functionality implementation.
Special focus was placed on:
- Clear product categorization (bouquets, compositions, occasions)
- Intuitive user journey from catalog to checkout
- Emotional, visually driven design aligned with the flower brand
- Fast loading and flawless mobile experience
- Easy order placement and checkout process
To ensure strong organic visibility and local reach, a targeted SEO strategy was implemented, including:
- Keyword research focused on flower delivery and online orders in Moscow
- SEO-optimized product and category pages
- Local SEO optimization for Moscow-based searches
- Clean URLs, structured data, and semantic HTML
- Performance optimization for speed and Core Web Vitals
- Google Analytics and conversion tracking setup
Result: A modern, user-friendly online flower shop that combines aesthetics with functionality, increases customer trust, and supports sales growth through a seamless shopping experience and strong search engine visibility.