Website for Heavy Equipment Rental Services
Project Details
Project Name:
PikStroy
Location:
Russia, Moscow
Category:
Construction Equipment Rental
Date:
7 April, 2022
Project Overview
For PikStroy, a company offering heavy machinery rental in Russia, we developed a corporate website that clearly presents their fleet, pricing, and service areas to attract construction companies and private clients.
The site is designed to inspire confidence through structured content, real equipment photos, and clear calls to action for fast quote requests.
What was done:
- Custom design tailored for the construction and industrial sector
- Fully responsive layout optimized for desktop and mobile
- Organized catalog of available equipment with filters and categories
- Integrated contact forms for rental requests and consultation
Setup and management of a Yandex Direct Ad campaign, including:
- Regional targeting for maximum relevance
- Ad copy tailored to high-converting search queries
- Conversion tracking and goal analytics
- Continuous performance optimization
The result is a high-converting website that serves both as a digital catalog and a lead generation tool, supported by targeted advertising through Yandex Direct.